A better way to do business. At PureCircle, we're on a mission to get the most out of nature while simultaneously treating the environment with the utmost respect. Here, we believe it is essential to insure a successful and sustainable future for our farmers and their products. This is why we’ve dedicated so much time and energy into developing the expertise, technology and facilities necessary to support independent farming efforts around the world.
PureCircle & sustainable farming
Stevia has a reputation for being a hearty, healthy plant, making it an economically viable crop for small, independent farming communities. With close to 28,000 independent farmers producing stevia for PureCircle across four different continents, stevia farming continues to spread—improving the lives of farmers, their families and their communities. We'd
like to take this opportunity to share a few stories from the PureCircle family. Continue to check back as we are excited to feature additional stories from around the
world about families and how they are benefiting from Stevia.
In Paraguay, we have put a strong emphasis on supporting the local farmers and their communities. We successfully brought profitable stevia farming to uncharted
territory through community development projects and Micro-Financing assistance.
Amigos de las Américas
PureCircle is a proud sponsor of Amigos de las Américas. Working to help volunteers plan and execute health, education and environmental projects in farming communities
across Paraguay, we're making progress by making a difference. With home improvement projects and community involvement in both Santini and Guayaibi, we've contributed to
a number of projects, from planting trees and building fuel-efficient stoves to creating murals.
The Cardozo Family
Abundio and his wife Idulina began planting stevia in 2009. Even though they had never planted this kind of plant before, they successfully harvested their first crop and
sold it only a few days later.
“I really did not think this would happen,” said Mrs. Idulina expressing her excitement. “Now we have more desire to continue with the plot and expect to
have more leaves, so we can finish building our house of bricks and no longer live in a wooden hut. My kids are going to be happier since they will have a room for themselves
and I will be able to have my own kitchen.”
Micro-Financing and Irrigation
In December 2009, our South American division began working with the Financiera El Comercio, a Micro-Financing company in Paraguay. Our intention was to build a network of
businesses with which small farmers working in the area could secure loans at discounted rates with flexible payments scheduled around the harvest cycle.
Since we started, dozens of farmers have started building their own irrigation systems for their stevia. This not only offers a higher yield of stevia (up to 30% to 40% percent),
but also provides sustainable growth for their other crops.
Along with our efforts in Paraguay, we've been working in Kenya to bring change to those living in independent farming communities. As we continue to move forward and our
programs expand, the future looks very promising. Below you'll find a few stories from our friends in Kenya.
Samwel is considered a stevia pioneer in the Kabianga region. With an integrated farm, he has a number of plants and dairy animals. Because of his farming experience, he was chosen to help propagate stevia for neighboring communities.
"Growing stevia has greatly raised my standard of living. My son is enrolled in a Sales and Marketing course and I was able to move my daughter to a private school."
Currently, Mr. Terkech has close to 50,000 seedlings ready to share with other farmers.
The Keino Family
Anna Keino is a single mother of five. She is also a stevia farmer. After attempts at dairy farming, horticultural crops and tending tea buses, she beams with joy when she speaks of her experience growing stevia. She explains that she can now pay her kids' school fees and keep her family fed. She also expresses her gratitude for the training she has received. Now, she has the knowledge and ability to grow other crops on here land—in addition to stevia.
Anna's small farm has done quite well. So well, in fact, that she made enough profit to pay off her Micro-Finance loan early and now plans to expand her stevia farm to cover one acre.
The Chepkwony Family
Nancy, a mother of six, has been a stevia caretaker since 2009. She is also an active member in a local women's group that specializes in tending to stevia and recruiting new farmers.
"Stevia has given me a better life. I have been able to promptly pay school fees for my kids, clothe my entire family and keep everyone fed."